Sendik's Black Angus Beef

Art director in branding Sendik's new beef program, featuring humanely treated animals from Midwestern farms. I designed the main Black Angus Beef logo as well as the three logos for the tier system which are used in labeling the packaged product (stickers cut with a custom die). Developed a variety of promotional materials, including department signage, handouts, posters and in-store video slides, plus programed and developed a new website,

Art Direction / Branding, Logo & Identity Development / Web Development / Package Design: Eric Krueger
Copywriting: Nicholas Bandoch
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