About

Hi. I'm Eric - an artist and designer living and working in Milwaukee, Wisconsin.

I currently do graphic design for Nelson Schmidt, an agency in downtown Milwaukee, along with graphic design, web design and art direction for a few of my own clients. I like the idea of hobbies leading to careers. There is a good chance one might be happier that way. I started doing layouts and design when I was a kid making fake magazines about video games and skateboarding and later moved on to album covers when I started amassing a large collection of live bootlegs on cassette and CDR. My skill and eye for detail has progressed a bit since then, but that same youthful exuberance is still there.

I have a good eye for typography and color, have experience sending everything from single page ads to multi-page brochures to large-scale trade show booth graphics to print and love working in both the print and digital domains.

I'd love to help you with: art direction, print and web design, interactive design, logos, branding and identity development.

Beyond design I run a small record label, Geology Records, tend to go through occasional phases of intense oil painting, and am a lover of the outdoors and wilderness. I like to wander. I like to ponder the little and the big.

Thanks for taking the time to check out my work. I'd love to talk about any design needs you have and am always interested in new projects. Shoot me an email at erickrueger@gmail.com and I'll get back to you shortly.
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